**I don’t seem to post too much of my food photography - although it is quite an important part of my work at the moment. I think that is because I haven’t ever considered myself a food photographer per se - but rather becoming one while trying to adapt to the demands of the market. It has probably been one of the most uncomfortable “Yes” I said in terms of photography - just to challenge myself and to see if I am able to do it. I feel I am still learning with every new session. Every setting, every restaurant table, every plate is different - and that requires of me to think quickly, be creative and organised, adaptable, flexible and understand the work flow in a restaurant kitchen.
The best part is always meeting people as passionate about food as I am passionate about photography. Don’t get me wrong: I love food, too - but probably I love for it to look great more than anything else! I feel that food cooked with attention and love deserves respect and, thus, a great photo.
There are strict guidelines that I have to follow - so there is limited room for creativity. I try to be quick and ‘functional’ - although, when I can, I spend more time than normal with the shoot, simply because the setting or the food inspires me to do so.
I enjoy colourful food, with loads of green and red in it, on simple or textured backgrounds, with natural light, if possible. I like to keep things simple and clean, although, at times, you can see me adding napkins and cutlery, then taking them out of the frame, only to add them again at a different angle, so experimenting, too, if there is time for that. I am grateful that chefs, kitchen and restaurant staff as well as business managers are always patient and enthusiastic, and I enjoy talking to them, finding a bit about their business, their views and ethos, things that I try to reflect in the photos, as much as I can. **Food looks much better with natural, filtered light but I use artificial lighting, too, because there are dishes that really deserve to ‘shine’, and sometimes the light from a window can’t provide that.
Being hired again for freelance work for the same business, either for their website updates, social media or promotions, is always nice as it confirms the clients were happy with the results and they trust me for the visuals of their new food project or advertising.
Here are some examples of my most recent work: